Why Us

The senior care industry is experiencing remarkable growth, fueled by the aging baby boomer population and their preference to remain in their homes as they age. This trend creates a compelling opportunity for entrepreneurs seeking a thriving and impactful business. As more seniors opt to stay in familiar surroundings, the need for in-home care services is rapidly increasing. Providing compassionate care within the comfort of clients’ homes not only addresses a vital need but also offers a deeply fulfilling experience for caregivers. For franchisees, this surging demand aligns perfectly with the services offered by home-based senior care franchises, making it a rewarding and financially promising investment.

Franchise Investment

Compassionate care, proven model, attainable investment


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Mission and Philosophy

Empowering seniors to age with dignity and purpose


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Training & Support

Comprehensive training, proven systems, and ongoing expert support


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Ideal Home Halo Franchisee

Purpose-driven leaders passionate about care and community


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Caregiver Recruitment & Retention

Empowered caregivers, rewarding careers, consistent quality care


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Leadership

Purpose-driven leadership with proven industry expertise and support


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Marketing Support

Strategic marketing to build the brand and generate leads


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Quick Facts

Strong VA experience and expertise.

Booming senior population drives demand.

Home healthcare market to reach $383B by 2028.

Prime territories are available in all 50 states.

Early positive cash flow opportunities

Simple but proven business model

What Sets Our Leadership Apart

  • Home Halo is led by Founder and CEO Dan Deak, who brings over a decade of hands-on experience launching and scaling nearly 100 home care businesses across the U.S.
  • Dan’s inspiration for Home Halo began in 2017, after his mother suffered a serious injury that left her unable to manage basic daily tasks, sparking his mission to redefine compassionate care.
  • What began as a business evolved into a calling: Dan’s firsthand experience caring for his fiercely independent mother became the emotional foundation for Home Halo’s senior- and veteran-focused care model.
  • He shares his personal journey with every franchisee, helping them define their own “why” and building a culture rooted in empathy, trust, and mission-driven success.
  • Home Halo sets high standards for caregiver recruitment, driven by Dan’s belief that every caregiver should be someone you’d trust with your own family.
  • The company’s “Frank Method” coaching system, inspired by Dan’s father, provides franchisees with structured mentorship, strong fundamentals, and ongoing support at every stage.
  • Dan emphasizes that passion and purpose, not just profit, are the true keys to long-term success in the home care space.
  • Home Halo also addresses the emotional barriers many seniors and veterans face when accepting help, offering training that prioritizes empathy and respect for independence.
  • Franchisees benefit from a seasoned leadership team across operations, training, marketing, and caregiver support—all working to help them build and scale their businesses with confidence.
  • Whether it’s launching your first location, building a local team, or earning the trust of your community, you’re backed by a leadership team that knows the business—and lives the mission.

At Home Halo, leadership isn’t just about experience—it’s about purpose, innovation, and hands-on support. As a rising force in the senior care franchise space, we’re setting new benchmarks for how compassionate, community-focused businesses should operate.

Led by founder and CEO Dan Deak, Home Halo brings a decade of specialized success in senior and veteran care. What started as a deeply personal journey—caring for his mother after a life-changing injury—has evolved into a national mission to elevate the quality, integrity, and success of home care franchises.

Franchisees benefit from Home Halo’s expert leadership and a framework built for real-world success.

Meet our CEO Dan Deak

Dan Deak, Home Halo’s founder and CEO, brings over a decade of senior and veteran care experience, inspired by caring for his mother after a life-changing injury. He has launched hundreds of senior care offices nationwide, offering franchisees a proven 160-step launch process and a foundation built on ethics, compassion, and success.

initial investment

$92,900 to $157,300

franchise fee

$49,000

liquid capital

$100,000

royalty fee

5%

Average Gross Sales

As reported in 2024 by the Ubrandale Iowa office

$970,528

Average Gross Profit

As reported in 2024 by the Ubrandale Iowa office

$470,178

A home-based office option is available, but is subject to approval.

*The figures above represent Averages for Company-Owned offices and are not necessarily representative of the
entire system. Please consult our franchise disclosure document for more information.

The Urbandale, IA Location generated

$970,528

in gross sales in 2024

The direct gross profit after disclosed expenses and franchisee-related expenses was $278,016.

*These figures represent averages for the Urbandale, IA office and are not necessarily representative of the entire system. Please consult our franchise disclosure document for more information. This franchise is offered only by our delivery of a franchise disclosure document to you in compliance with the Federal Trade Commission’s rule on franchising and various state and provincial/territorial franchise sales laws. Franchise offerings cannot be made by us, or on our behalf, in any state unless we are registered, exempt or otherwise qualified to offer franchises in that state.

Growth Markets

Since its inception, Home Halo has aimed to cater to the needs of seniors and veterans, offering franchisees the opportunity to build a business that makes a real difference in their community. Home Halo is more than just a franchise; it’s an opportunity to provide compassionate care and support, fostering independence and peace of mind for seniors, veterans, and their families.

  • Territory available in all 50 states.
  • VA expertise can result in increased revenue.
  • Prime territories are still available.
  • Rural markets offer great potential.
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  • Available Territories
  • Existing Locations

Franchising 101

Before you invest in a Home Halo franchise, first learn what franchising is…

Franchising can be an exciting and rewarding way to start your own business. Before diving into the world of franchising, it’s essential to do your research. Allow us to give you an overview.

Why Home Halo?

When you join Home Halo, you’re never alone because comprehensive training, resources, and marketing support help ensure success and the opportunity to make a difference.

Veterans Affairs Expertise

By contracting with Veterans Affairs (VA) as a payer source, Home Halo provides necessary care to veterans, an often underserved community in the home care space, while tapping into a steady revenue stream.

Proven Launch Model

Combines a proven 160-step launch process – built from launching hundreds of senior care businesses – with the personalized “Frank Method” of coaching, providing a structured path to profitability backed by expert guidance and ongoing support.

Market Availability

With territory available in all 50 states, Home Halo offers franchisees a competitive advantage for growth.

Founder Experience

Founder and CEO Dan Deak has launched hundreds of home care businesses nationwide, and franchisees have direct access to this resource.

Frequently Asked Questions

How much does it cost to open a Home Halo?

Starting your journey with Home Halo involves an initial investment of approximately $92,900 – $157,300. This includes a $49,000 franchise fee, startup costs such as professional fees, business premises, equipment, initial training expenses, and advertising.

How much can I make as a Home Halo franchisee?

Per Item 19 in our FDD, in 2024, the company-owned office in Urbandale, Iowa, saw average gross sales of $970,528 and average direct gross profits of $470,178.

Why a senior care franchise?

The senior care market is experiencing rapid growth, driven by the aging baby boomer population and their overwhelming desire to age in place. This demographic shift is a trend and a golden opportunity for those looking to invest in the home care market. The ever-increasing demand for senior care services is not just a need but a potential for financial success, presenting opportunities for franchisees looking to enter a booming industry. – $740 Billion Industry, expected to reach 1.7 trillion by 2028 – 50 million adults 65+ (growing to 70 million over the next 30 years) – 10,000 baby boomers turn 65 every day – Over 70% of Americans 65+ will need long-term care services at some point in their lives – 91% of seniors want to age in place at home – Home care industry growth by double digits – Family dynamics have changed in the last 20+ years – Seniors are living longer today than they have ever been.

Where can I open a Home Halo?

You can open a Home Halo franchise in any of the 50 states, with prime territories—including high-potential rural markets—still available. By serving seniors and veterans in their homes, franchisees have the opportunity to build a meaningful, community-rooted business backed by Home Halo’s VA expertise and proven support system.

Can I be a semi-absentee owner?

We prefer owner operators focused on growing and scaling their business, but also allow for investors with a manager-run businesses.

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